The famous streetwear brand Supreme announced a collaboration with the timeless Louis Vuitton at a fashion show in January.

Supreme has collaborated with brands such as Nike, Vans, North Face, Comme des Garçons and more.

The biggest of Supreme’s collaborations so far was announced on Jan. 18. Louis Vuitton made it official at the fashion show that the two brands are merging for a vibrant and edgy collaboration by showing off some of the pieces in the collection.

The collaboration will be more exclusive than those in the past because of the rocky past relationship of the two brands. Louis Vuitton sued Supreme in 2000 for unauthorized use of their logo.

Despite the rocky past, starting July 17th the line will be sold at certain Louis Vuitton stores (exact locations have not yet been released). It will roll out not all at once but rather with a few items at a time. Also, the line will only be able to be purchased through Louis Vuitton and not Supreme. Because Louis Vuitton typically costs more than Supreme at retail price, this will make the prices of pieces from the collaboration higher.

The line includes a trunk with a monogram skateboard and tool kit inside which is rumored to cost around $68,500. Also in the line is a leather fanny pack, scarves, denim baseball jerseys, a messenger bag, jackets, and more. No prices are official yet but most items will cost about$600-6,000.

Kim Jones, the head menswear designer for Louis Vuitton, told fashionista.com that Supreme is a “massive global phenomenon” and said that “the strength of [the Supreme] graphic versus the strength of the Louis Vuitton graphic, [had] that kind of Pop Art feeling. It works together perfectly.”

Louis Vuitton mixed their use of leather with Supreme’s classic shade of red to make this line pop. The two brands vivid logos can be spotted nearly everywhere and the brands merged in attempt to gain a broader audience.

It’s the newest trend for a director of a major fashion house to try to connect to street culture.

Supreme is the most popular of the streetwear brands and Louis Vuitton has been influencing the fashion world for decades, so it only makes sense the two would combine forces.

Supreme started as a small skateboard shop founded by James Jebbia with a few clothes on the side in New York in 1994.

Jebbia was inspired to expand his clothing line due to simplistic and bold designers such as Karl Lagerfeld or Chanel.

Due to the booming culture of street wear worldwide, the brand’s demand naturally increased, causing an increase in exclusivity as well.

The exclusivity is part of what caused this brand to become so expensive. New Trier security guard Johnyell Owens said, “I see kid’s wearing it and I think it has a nice urban touch. This is a wealthy community so if you can afford it, go for it.” A sweatshirt that may originally sell for $160 can become highly sought after and is resold for much more. Some people pay upwards of $1,000 for exclusive resold pieces.

The resale business of Supreme is so large due to the fact the brand doesn’t have a traditional release when a new line comes out. Instead, Supreme releases 5-15 items every Thursday at 11am. The website sells out within minutes. There are only 10 stores in the world, one in Los Angles, New York, and a few in Japan.

Junior Freddy McClanahan, who’s been wearing and loving Supreme since his Freshman year,  said, “Supreme started off as a small skateboard shop in the 90s that sold clothing on the side which has now turned into one of the worlds most sought after street wear brands.”

Senior Henry Raith, who is a reseller of the brand, said, “the hype around Supreme is also focused around the celebrities wearing the items.”

Kylie Jenner, Gucci Mane, ASAP Rocky, Travis Scott, and Kanye West are all notable celebrities spotted wearing this brand.

Between the mix of celebrities gravitating towards this brand, the popular resale culture, and now this new ground breaking collaboration, Supreme is expanding it’s horizons to bigger and better things.

McClanahan continued, “The announcement of Supreme and Louis Vuitton collaborating is very exciting because of the implications that Supreme is becoming a much more popular brand.”